Will Starbucks Leap of Faith Pay Off?
In late March, as Starbucks was preparing to introduce its first offer on Groupon, the daily-deal service, the coffee chain’s chief digital officer, Adam Brotman, realized he had no clue whether the...
View ArticleStarbucks Introduces Caloric Menu Board Labeling Nationwide
Starbucks Coffee Company (NASDAQ:SBUX) today announced it will include calorie information on menu boards at all company-operated and licensed U.S. Starbucks stores beginning June 25. The launch of...
View ArticleStarbucks Introduces New Refreshment Line-Up
To kick off the start of summer, Starbucks Coffee Company (NASDAQ:SBUX) today announced the introduction of a new line-up of summer beverages so customers can choose their favorite refreshing beverage...
View ArticleStarbucks Announces the Opening of 100 New Stores in Malaysia over the Next...
Ahead of its 15-year anniversary celebrations in Malaysia, Starbucks Coffee Company (NASDAQ:SBUX) today announced plans to open 100 new stores in Malaysia over the next four years. John Culver, group...
View ArticleStarbucks Teams up with Google to Bring Next-Generation Wi-Fi Experience to...
Starbucks today announced the selection of Google to provide the next generation of its Wi-Fi offering for its customers. Beginning this August, new U.S. company-operated Starbucks® stores will begin...
View ArticleStarbucks Expands Clover Brewing to 500th U.S. Location, Aims to Double the...
This month, Starbucks Coffee Company (Nasdaq:SBUX) celebrates five years of offering customers a truly unique coffee experience—through individual cups of the rarest and most exotic coffees brewed on...
View ArticleStarbucks Pumpkin Spice Latte Celebrates 10th Anniversary
Starbucks Coffee Company (NASDAQ:SBUX) today welcomes the return of the iconic Pumpkin Spice Latte (PSL), back for its 10th anniversary. Starbucks is celebrating the beloved beverage’s 10th season as a...
View ArticleStarbucks Unveils Two Iconic Flagship Stores in China
Stores feature innovative, new concepts, including a “coffee tribute” design and an “eclectic chic” 24-hour store, to elevate the unique Starbucks Experience and the local community connection for...
View ArticleStarbucks Promotes Chief Financial Officer Troy Alstead to Chief Financial...
Starbucks Corporation (NASDAQ: SBUX) today announced that Troy Alstead, chief financial officer and chief administrative officer, has been promoted to chief financial officer and group president,...
View ArticleStarbucks’ Schultz eyes global growth
The new health care legislation has forced many large companies to skimp on health coverage, if not cancel it altogether, for spouses, retirees and part-timers among others. But coffee giant Starbucks...
View ArticleTeavana Fine Teas + Tea Bar Debuts in New York City’s Upper East Side
Starbucks (NASDAQ:SBUX) today previewed the first-of-its-kind Teavana Fine Teas + Tea Bar in New York City’s Upper East Side. Opening tomorrow, the Tea Bar will elevate the premium tea experience by...
View ArticleStarbucks Launches “Tweet-a-Coffee”; Encourages Spontaneous Gifting on Twitter
Starbucks today launched a new way for customers to send the thoughtful gift of Starbucks coffee through the tweet-a-coffee program. Customers in the U.S. can now simply sync their Starbucks account to...
View ArticleStarbucks Creates Wonder, Shares Joy with Customers this Holiday Season
Beverage Share Event, new Gingerbread Latte and alice + olivia designer collection debut, Starbucks Christmas Blend returns alongside seasonal favorites Starbucks Coffee Company (NASDAQ:SBUX) today...
View ArticleStarbucks Introduces New Vanilla Macchiato, Expands Breakfast Sandwich Offerings
Starbucks Coffee Company (NASDAQ:SBUX) today introduced a new core espresso offering through the launch of Starbucks Vanilla Macchiato and the expansion of the breakfast sandwich platform with the...
View ArticleStarbucks Accelerates Mobile Payment Leadership with Release of Enhanced...
New mobile app includes digital tipping, digital receipts, streamlined user experience and “Shake to Pay” functionality Starbucks (NASDAQ:SBUX) today announced upcoming enhancements to its mobile app...
View ArticleTeavana Oprah Chai Tea Debuts at Starbucks and Teavana Stores in the U.S. and...
Starbucks (NASDAQ:SBUX) today launched Teavana Oprah Chai Tea, which was personally developed by Oprah Winfrey in close collaboration with Teavana’s leading tea teaologist. Oprah’s personal tea passion...
View ArticleStarbucks Celebrates Mother’s Day with a Buy One Get One Teavana Oprah Chai...
On Sunday, May 11 in celebration of Mother’s Day and moms everywhere, participating Starbucks stores in the U.S. and Canada and Teavana Fine Teas + Tea Bars will offer a buy one get one free Teavana...
View ArticleStarbucks to Test Mobile Trucks on College Campuses this Fall
Starbucks has built retail locations in dozens of college campuses across the country. Now they’re expanding further with mobile delivery methods to get caffeine to more students. Arizona State...
View ArticleStarbucks Pumpkin Spice Latte Fans Celebrate the Return of the Official...
Starbucks this week announced the early access of Pumpkin Spice Latte (PSL) to its most loyal of fans. The Teavana Oprah Chai Tea Latte and the return of sweet and savory Salted Caramel Mocha will...
View ArticleStarbucks Accelerates Growth of Multiple Diversified Store Formats and Debuts...
Starbucks Reserve Roastery and Tasting Room to launch in Seattle this winter; unique theatre and premium coffee experience set to open in strategic markets around the world First dedicated...
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